Great salespeople have their secrets. Now you can use them when designing your digital marketing plan and also coming up with business ideas .

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Take a minute to think about the most influential people in your life .

Maybe it's your mother, your favorite athlete, or a high school teacher who helped you choose your career. Whoever they are, they have done something that has made them different from the dozens maybe even hundreds of other people you know.

Now take a minute to think about your business. Does this kind of profound impact have on others? How are you influencing people with your product or service and improving their lives?

At GROU , the leading agency in the development of Inbound Marketing in Mexico, we have studied different sales techniques.

We are going to tell you 4 ideas that great salespeople know about influencing people, to help strengthen your sales strategy.

1. IT ALL STARTS WITH LISTENING

Although we have reached a point where information is relentless, and extracting value requires real work, it is important that as companies work to improve their listening skills.

Simply put, if you convince people to listen to you more than others, you have to start by listening to them. What do they want to hear? What are they saying already and you are not listening?

Social media is a great place to start. Listening to what your customers and prospects are saying online about your brand will help you follow up on their questions, address their complaints, and seek to improve your product or service.

Don't be afraid to ask. Asking questions helps the other person perceive that you are not only listening, but that you are genuinely interested in what they have to say to you.

1. PERSONALIZATION IS ESSENTIAL

To influence someone to make a purchase decision in your favor, a sense of personalization is essential.

The point is, whenever you have the opportunity to tailor your message to a particular segment of your audience, you should take advantage of it.

Personalization promotes a sense of exclusivity, and let's face it, who doesn't love to feel important?

When we receive these messages we forget that they can be part of a marketing strategy.

1. TAKE CARE OF YOUR REPUTATION

If you asked a roomful of salespeople what they consider to be their main digital marketing tactic , chances are you'd have a variety of answers.

But what about building that reputation?

Happy customers play an important role in building your reputation.

If your customers are satisfied, they will be more willing to offer you testimonials and case studies for your website and those testimonials are worth gold.

1. MAKE THEM FEEL CONNECTED

People want to work with a company that understands them. A company that knows what is keeping you awake and how to remedy it.

This is where marketing efforts can and should be leveraged.

A study of 880 Stanford University campaigns in the United States, Mexico, and Brazil revealed that online content campaigns outsell "emotional" campaigns.

Tying your brand to something that resonates with your audience, something that focuses on their specific wants and needs, is what is going to get you noticed.

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