Who is your audience?

When it comes to providing any type of education, whether online and/or face-to-face, you must keep in mind that your audience is the priority. For years, online education companies have operated under the assumption that young professionals take courses online and that older generations prefer to attend face-to-face classes. This is completely false. The percentage of the public under 40 in the United States who are taking virtual courses is only 32%.

What do students want?

The content and information that is presented to prospective students, that is, the information that is presented to the course before enrollment, is looked at conscientiously by 78% of the people who enroll in the course; it is very important to put detailed information on the prerequisites, the general objectives, specific objectives, and what skills and knowledge the student will acquire. 80% of the respondents give this information as their main priority and think that it is decisive in the choice of the course they are going to take.

66% think that the quality of the content generated by the teacher is of vital importance, even more important than the information itself, i.e.: clear and understandable sound; clear and explanatory video; images in good resolution; structured and well organized presentations.

80% of the students, especially those under 40, are less concerned about the price of the course, being more interested in the content and quality. This does not mean that the price is irrelevant, but they know that good content, and therefore good knowledge, must cost time and effort.

There is a change of mentality...

Only 33% of the students surveyed think that face-to-face education helps to write an essay.

In the past, people who received face-to-face education were forced to travel long distances in order to receive a lecture, diploma, etc. If it was a small course it would last a day and many times they felt that it was not worth travelling such a distance, spending so much money and time for a course that was so short or had so little content. To combat this, many universities, academies and/or institutions decided to adopt virtual education platforms. In fact, 83% of people interested in continuing education, took at least one course online in 2020.

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