Facebook marketing is a hot topic, so this will not be a fast read, but l cover what you must know to promote your online business using Facebook. No fluff, only straight forward advice that you can apply right now. The secret is pretty simple: connect with people who wouldn't normally buy from your company. Facebook marketing is all about creating a brand and making sure that it is known by people. You can do that by simply sharing information with your Facebook friends and followers. With Facebook marketing, your primary focus will be known by your target audience. They can then use that information for them. A great way to target your market is through organic content. Your target audience will be able to find your information because it was put there by fans, friends, or other followers. This type of content will be more conversational and informal, which your target audience loves. When you advertise on Facebook, the first thing your target audience will see are the ads and links. It's a good idea to run some tests on your landing page before placing an ad, to see which advertisements are generating the most traffic. To test your ads, you'll want to do a simple research and see which news feeds generate the most clicks, downloads, and visits to your website. Facebook allows you to test your news feeds and ads in three different ways: Facebook marketing is great for increasing your organic reach. By increasing your organic reach, you'll be able to put more ads and content on Facebook that will actually be seen by people. But, how do you do that? It's simple. All you have to do is use Facebook marketing strategies and let your fans do the rest! Another strategy you can use with Facebook marketing efforts is to run ads within other profiles. For example, if you have a blog, you may want to place a Facebook ad alongside your blog posts. By doing this, you'll be able to increase your overall exposure at the same time. By using this strategy, you're also telling your followers that you're involved in their lives, and you may even inspire them to participate. That's a powerful way to get the word out about your company and what you're doing. Finally, another strategy you can use to expand your reach is to run ads within your actual landing pages. Now, what makes a landing page special? Most landing pages will contain graphics and content that are attractive to your visitors. However, these graphics and content may not be appealing to everyone. You can make them more appealing by using Facebook marketing tactics. You can place an ad within your blog post, create a video that you can feature within your blog posts or create a Facebook promotion so that your visitors can click on a link to your landing page. All of these strategies are great ways to increase your reach with Facebook marketing. What's important is that you take the time to think about how you can fit these ads within your current marketing plans. This will ensure that your ads are as effective as possible, and you won't waste money on ads that don't work as well as you'd like them to. The news feed algorithm ad restriction means that you need to focus on making your Facebook marketing work for you, and not against you. Facebook marketing has changed the way people market, and there's no better time than now to start using it to attract new customers. The news feed ad restriction ensures that you have the best chance to reach your customers, and your ability to run ads on your business page gives you more opportunity to reach those you're already interested in. With all these strategies in place, you're likely to find that you've already earned the majority of the attention you were targeting in the first place. If you need help on Facebook marketing, www.gawdo.com has services that can help.