Reviews from customers play a vital aspect of your business because they convey authenticity and establish trust for your brand. This can not only boost your sales , but they can also influence the buying habits of other customers however, getting feedback from customers can also help you assess the various aspects of your business, such as
- customer service
- internal processes
- the products you offer or products or.
The question is how do you get the customer reviews? Sure, you can send out an email asking for feedback but would you prefer a different way? We're talking about text messaging marketing! Did you be aware that text messages possess an opening rate of around 98% when compared with the 40-50% open rate of emails? Furthermore 90% of text messages are usually read within the first three minutes after they are received. This is the reason why text messages are among your most effective tools to encourage your clients to provide you with their reviews. How do you ensure that your SMS campaigns are geared for success? Keep reading to find out!
Inquiring for Customer Reviews Through Text Message
The companies that don't utilize SMS campaigns to ask for customer reviews are missing out on many benefits that marketing via text messages has to provide. In addition to high open and response rates, here are some additional facts about SMS marketing that you need to know:
- SMS is a direct and personal channel
- The cost of SMS-based marketing can be surprisingly low.
- It gives you immediate results
- There's less messages that are spammed in the marketing of SMS that makes it simpler to believe
- A text message is very customizable and adaptable to fit your company's requirements
- It's an ideal approach to reach out to a wider and younger audience
Five different types of customer reviews that you are able to request
Research says about 57 percent all local searches are made on mobile devices. It is beneficial (and is more convenient) to contact customers via the same platform for feedback. If you send a text message to your customers through text message marketing and ask them for a review text request it's a high chance that they'll click on the link that you have provided and write a review about your business. Look over the kinds of reviews you could ask your customers to write through a simple text;
- Review a location visit
- Review a product
- Please rate us on Google
- Tell us about it.
- Examine our customer support and service
Review A Location Visit
You must run your own SMS campaign to express gratitude to your customers who stop by your store. What can you do to do this? While you're at the counter you can request shoppers to sign-up for your text marketing. If they sign up you are able to express your appreciation and request that they look over the visit. This will help your customers form a bond with your business and their likelihood of buying from you in the future grows. Besides, you'll add one additional subscriber to be notified of future promotional offers!
Review Our Product
Positive reviews of an item or service could be a catalyst for others to purchase the same item or service. Send messages via text to customers who recently purchased from you. Ask for their opinion on the product they bought or the service as a whole. This will help you build credibility, as consumers prefer purchasing from companies that highlight other buyers' experiences.
Rating Us on Google
You can also employ text messaging marketing to entice your customers to leave reviews on Google reviews. A majority of your customers are already active on Google. Making them leave reviews by sending them a text message with the link is a recommended approach.
Let Us Know
It may sound like a lot of open ended questions yet the collected reviews can be used to making your service or product better as well as catering to various elements of the business. You can thank your customer for purchasing a product , or purchasing a service and ask them "Let us know how we did!" through text messages.
Review Our Customer Service/Support
Always communicate with your customers after they've contacted your customer service or support team. Start by thanking them for their time and enthusiasm in your company and asking for their opinion on the experience they had during their session with your team.