TOP 5 June - Must-have articles on marketing and sales In this month there seems to have been a lot of movement in the digital world, so I recommend that you do not miss the news that we have compiled in the TOP 5 of June: WhatsApp Pay arrives in Brazil, generation Z seems to prefer Tik Tok more and more to YouTube, and Shopify and Packlink are integrated to offer a 360º ecommerce and shipping service ... and many more news in the field of online marketing . I hope you enjoy reading! Do you want to receive the monthly TOP5 in your email? Subscribe in this form! 1. WhatsApp Pay is already a reality: the company launches mobile payments without leaving the app in Brazil While in China payments through a messaging app, WeChat, have been common for a long time, in the rest of the world it is a reality that has been arriving little by little. WhatsApp Pay first debuted in beta in India, and now officially arrives in Brazil , but let's look at some key details: • WhatsApp Pay works thanks to the technology of Facebook Pay. • Using it will be as easy as sending a message: by clicking on the clip, there will be the option of money transfer. • Making purchases through WhatsApp will be free for individual users, while companies will pay a 3.99% fee for processing the payment. • In Brazil, there are no competitors that offer payments through a messaging app, which represents an advantage when entering this market.
Skymarketing offers wonderful space propelled lodgings and a powerful social scene at awe inspiring territories like smart city lahore. If you want more information about the premiere of WhatsApp Pay, I invite you to read this article on Ecommerce News .
- B2B strategies: inbound marketing vs. account based marketing
The Account Based Marketing (or ABM, for short) is perhaps one of the trends more to the rise in the B2B field to being a strategy that shortens sales cycles, increase ROI and manages to sell your L accounts value in the way each one prefers to shop.
But what do an inbound strategy and an ABM strategy have in common ? • Both seek to know very well the buyer person, their characteristics, behavior and interests. • The basis of both inbound and ABM is the creation of valuable, personalized content aimed at the buyer persona. • One of the most important synergies is being able to take advantage of the same channels built for the inbound strategy, for the ABM. • Both strategies help to achieve customer satisfaction and retention, focusing not only on attracting and converting, but also on delighting. If you are interested in this topic, we invite you to delve into this HubSpot article , where you can go into detail in each of the points explained and understand what are the steps to implement an ABM strategy.
The consumption of TikTok among young people, on the way to surpass that of YouTube Is Tik Tok here to stay or is it a flower of a day? Many marketers have spent months wondering about the possible answers to this question. Everything indicates that this new social network has come to stay and to consolidate itself among the youngest, generation Z, as much as to take away the first place from YouTube. The consumption of Tik Tok videos shot up 150% among young Spaniards between the months of March and April, that is, during confinement, reaching 71 minutes a day, just 4 minutes below YouTube , which it has logged 75 minutes a day during the same period between children aged 4 and 15 years. I invite you to read this Direct Marketing article , in which the interaction of young people with Instagram or with online games in recent months has also been analyzed.
The 27 most harmful SEO mistakes for websites in 2020 One of the biggest challenges for those of us who manage websites is to keep up to date with SEO updates and news, and avoid technical incidents that could slow down the growth of the pages. However, knowing and understanding which are the most common (and potentially harmful) SEO mistakes will give you the opportunity to keep technical problems to a minimum and maximize your website's performance. Some of the most common and those that you have probably already faced are: • Slow loading speed. • Broken internal or external links. • Poorly implemented hreflang attributes. • Multiple H1 tags. To go into detail and have the information necessary to carry out a complete SEO audit of your website, I recommend reading this SEMrush article , in which you will find a compilation of the 27 most harmful SEO errors for websites in 2020.
Shopify and Packlink are integrated to facilitate the management of shipments to small online stores We are living in a time when for many small sellers the need to digitize is not only essential, but above all vital to move forward. In this context, Shopify , one of the main ecommerce platforms in the world, and Packlink, the technological platform for comparing and contracting parcel shipments for individuals and companies, announce that they have signed a collaboration agreement. Thanks to Shopify, businesses can create their online store from scratch quickly, with a friendly and easy-to-use interface, and without a large investment. With the Packlink solution, it is also much more accessible to offer a 360º integrated shipping service with the ecommerce platform for smaller stores that do not have many resources. Among the functionalities of this integration we highlight: the possibility of importing and unifying orders, selecting the carrier and offering tracking information in real time , fundamental functionality to improve the user experience and reduce friction in the purchase process. I invite you to read this post on Marketing4Ecommerce to know in detail everything that involves the integration of Packlink with an ecommerce in Shopify.
And here ends the TOP5 of the month of June. Did you know the news that we have presented to you? Have you been reading any other interesting content this month and would you like to share it with us? Leave a comment in the comment section! And if you have not yet subscribed to TOP5, remember to do so if you want to receive this compilation in your email every month.